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SUCCESS in
the Industry!
Reality
Check...
...or
why some agents fail.
Many bail enforcement agents come into the business as car
wash attendants, floral shop owners, security guards, truck
drivers, etc. Others come from backgrounds of private
investigators, former police of some type, military, etc.
The common
denominator of those that succeed, it seems, is that they
have a sense of the "business" of this trade. The quality
that unites the more successful are those of the business
sense, constant advertising and a sense of how to succeed in
business.
I often caution
against going out and buying hundreds of dollars of
equipment, such as raid jackets, expensive handcuffs,
weapons, etc., unless your budget has a priority of
advertising your presence. With over 13,000 bail bond agents
in the U.S., you must think of yourself as a National
Recovery Agent, not a local or regional, and certainly not
city or county. If you insist on thinking the latter, don't
quit your day job!
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...or why some agents fail.
The most important pursuit is that of advertising.
We teach in the NIBE course the how-to of this. Yet
so many fail to do so and of course, fail and leave
the trade. ANY business community, any trade
or profession will have its failures... This is the
nature of Capitalism. We have to answer to the harsh
demands of the Market Place. If we cannot produce
the product (the fugitive); if we cannot develop the
customer (the bail bond agent), we are quickly out
of business. Yet, in order to fully experience the
possibility and potential of this trade, one has to
expose themselves to thousands of bonding agents via
the mail soliciting tactics we discuss in the NIBE
course. Local bail bond agents have their
contracting recovery agent (in most cases). It is
the distant bonding agent you must solicit, the
agent in Miami that has a skip for you in California
or Maine. It is these distant cases that develop the
higher fees, 15% to 30% or higher as you have to go
further to deliver the prisoner. The complexities of
negotiating the fees are discussed in the course,
but you must understand that the thrust of what we
are saying here is: advertise Nationally and
Constantly!
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Scott Olson and Bob Burton |
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